6/27/2023 0 Comments Mountain dew pitch black![]() ![]() One of the things we’ve always been great at is telling stories inside our own arena. “We can tell stories inside sports entertainment unlike any other property because we can script a buzzer-beater every night. “There are some unique things we are doing with this match that will put Pitch Black right in the centre of the action,” added Stimmel. While, according to Craig Stimmel, Senior VP and Head of Global Sales and Partnerships for WWE, the partnership illustrates how WWE embeds its own high-flying take on sport entertainment storytelling into its partner brand marketing. “Mtn Dew is thrilled to partner with WWE and its passionate fan base as we welcome back Mts Dew Pitch Black and introduce Mtn Dew Pitch Black Zero Sugar,” commented Mtn Dew Marketing VP JP Bittencourt. He's showing no fear as his Pitch Black Match against #BrayWyatt at #RoyalRumble creeps closer. #LAKnight #YEAH #LetMeTalkToYa #RoyalRumble #ad /WfMgP5iBCJ ![]() What are you all gonna do the next few weeks when Pitch Black is out? Maybe you’ll finally ask us about usĪ post shared by Mountain Dew® Pitch Black match is coming! #ad /Imu4adoDUTĪdvantage: LA Knight! Time to take out Bray Wyatt and get my hands on some Pitch Black! Some things are worth waiting (a little longer) for… Mtn Dew Pitch Black will be returning to stores for a limited time starting January 16 PepsiCo initially announced a limited return in November (with a zero-sugar option) on Twitter (a post that drew 4,400 likes), followed by an evolving December/January social tease. Plus, the brand’s limited-time flavour will receive additional exposure through in-broadcast and digital promotions. Mtn Dew Pitch Black, a citrus punch version of the soft drink which has been in and out of availability during recent years, will return for a limited period in January for the ‘ Mtn Dew Pitch Black Match’ between Bray Wyatt and LA Knight where the brand integration will highlight Pitch Black’s return to stores as well as Wyatt’s return to the ring for his first televised match since rejoining WWE in October.Īs well as Mtn Dew Pitch Black branding incorporated into LED signage elements (including on the ring skirts and ring posts), the activation will see the bout take place in a specially darkened arena and will include a suite of visual effects conveying the action in the ring to viewers at the event and those steaming the show on Peacock (in the USA and on the WWE Network (worldwide). PepsiCo’s marketers have linked up with WWE’s brand partner team to ‘bring the limited-time beverage out of hiding and into the darkness’ at The Royal Rumble on 28 January at the Alamodome (San Antonio, Texas) for an activation that places the brand at the heart of the entire event. It was a joint effort to highlight the brand in a unique way, and it was off to the races after that" ( AD AGE, 1/4).Mtn Dew leverages its World Wrestling Entertainment (WWE) tie-up by embedding a limited edition Pitch Black beverage flavour into the flagship Royal Rumble event in late January. It’s a really nice intersection because it gives you that authentic connection with the viewership that is sometimes hard to get elsewhere.” He added, “When brought up that Pitch Black was coming back, our creative team thought, ‘Hey this might be a unique thing we could do.’. and the WWE Network worldwide." WWE SVP & Head of Global Sales & Partnerships Craig Stimmel said, “There will be some really unique things that we can do with this match that will put Pitch Black right in the center of the action." Fans can "expect to see Mtn Dew Pitch Black branding incorporated into LED signage," such as "ring skirts and ring posts." The brand also will receive "in-broadcast and digital promotions." Stimmel: "We’re weaving brand storytelling and the brand narrative into the ethos of who the WWE is. The match between Bray Wyatt and LA Knight will be "contested in a darkened arena with visual effects that will convey the action in the ring to viewers at the arena and millions steaming on Peacock in the U.S. 28 at the Alamodome in San Antonio, according to Jon Springer of AD AGE. Mtn Dew Pitch Black, a "citrus punch-flavored version of the soft drink," is "returning for a limited time this month behind a 'Mtn Dew Pitch Black Match'" as part of WWE’s Royal Rumble PPV event Jan. What could go wrong □ /GM9WtbItRs- .uk December 26, 2022 WWE are advertising a pitch black match at the Royal Rumble.
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